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Neuroscience in Branding: to make a memorable 2%
Neuroscience helps brands be memorable
Jun 16, 20214 min read


Time to make the impact of the Mottainai spirit visible
The current sustainability concept in Japan and how it can be involved with their own sustainable philosophy
Mar 4, 20214 min read


Brand Management — autocratic or democratic?
Autocratic and democratic approaches to brand management
Nov 23, 20203 min read


Diversity and brands in Japan
How to address and express diversity and inclusion matters, based on brand's values, strategically?
Sep 7, 20203 min read


How to make your brand agile
What helped Crowdless gain market perceptions were Brand purpose and agility
Jun 29, 20202 min read


Customer experience in the digital age
Digitalisation help customers have better experiences as Starbucks, Uber and Amazon proved
Jun 15, 20203 min read
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