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Thomspson Granger Films

Thompson Granger Films, wedding film company

Brand Strategy, Name, and Creative services

Request: 

'Sugerfish Productions' needed to reach target customers for business growth.

What we did:

To succeed in repositioning the brand, articulating the purpose, offerings and personality with the founders was a critical process. The key was to keep the brand relevant to the wedding market while not limiting itself to it, as they were willing to expand services for the commercial market in the future. We decided to build the brand around the purpose of ‘enduring bonds through storytelling'. The process naturally gave them a gentle nudge to use their name in the new brand. We also defined the tone of voice from brand personality; sophisticated and clean, classic but unexpected. Brand guidelines and visual identity were delivered to ensure consistent brand communication.

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Result:

After the re-branding, they started reaching their ideal customers, and word of mouth has been increasing. The company keeps growing, and they recently marked their 8-year anniversary. They continue to capture the moments of happy couples, not only in the UK but also in 14 countries and tell profound stories for life. 

https://www.thompsongranger.com

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Global FMCG company

Research and Insight services

Request: 

A leading FMCG company needed to refresh the packaging design of its core beverages

product for the first time in five years. The objective was to stay top of consumers’ mind across global markets including Japan, which is one of their top 10 markets.

 

What we did:

We unpacked how the brand elements, (e.g., name, logo, colour and images) are currently creating a value proposition and personality in relation to consumer drivers to buy in Japan, e.g., health consciousness, simplicity and playfulness.

 

We conducted benchmarking analysis for systems of design variants including non-category competitors. This encouraged divergent thinking and helped our client discover consumers’ unique relationships with cartoon characters.

 

Result:

We helped ideate the new creative direction to grow its brand equity with Generation Alpha in the Japanese market, by moving from a carbonated drink brand to a brand to spark a day.

The insight gave the client confidence in the direction to explore further, as well as an influential way of creating a unified experience for their customer.  

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Japan origin global destination management company

Customer Experience and Employee Engagement (insight, strategy, creative services) 

Request: 

The leadership team requested to improve customer services by introducing a bottom-up incremental transformation across the organisation.

   

What we did:

Given that they are a B2B company, we found that the staff has no direct feedback from customers. This affected their motivation to improve; thus, it was not easy to believe in this incremental approach, where they are the main stakeholders to bring changes. To address this barrier, we translated the bottom-up incremental change into the story-driven ‘Everyday Better’ campaign: we shared stories to remind the staff of many memorable experiences that they had delivered to customers in the past. Alongside the campaign, an appointment of an ambassador from each team worked as an ecosystem to permeate the mindset of questioning the status-quo, as well as generating ideas to the management. Ambassadors were also trained to the new way of delivering improvements in agile methods.  

Result:

The staff delivered over 100 improvements in four months and became a more customer-centric organisation with a powerful incremental approach. 

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