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Time to make the impact of the Mottainai spirit visible
The current sustainability concept in Japan and how it can be involved with their own sustainable philosophy
Mar 4, 20214 min read


A brand is an enabler for sustainable innovation
Tips from Japanese and British brands on how to create a sustainable brand
Nov 9, 20203 min read


COVID-19 and Brands
Covid-19 brought people new brands into their life. They will keep observing if a brand promise and actions match.
Jun 1, 20203 min read
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